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Online Shopping in Pakistan: Why Cash on Delivery Still Runs Everything in 2026
Pakistani shoppers spent over US$7.7 billion online in 2024. That number is climbing fast. The e-commerce market is projected to grow at 17% annually through 2027. PCMI
And yet, over 94.7% of those transactions are still paid in cash on delivery. BSSCommerce
Think about that. Billions in online purchases. Almost none of it is paid online.
Why COD isn’t going anywhere
Trust is the short answer.
Pakistan runs on cash. Most bank cards either don’t support e-commerce payments at all or require a prior phone banking activation before a single online transaction can go through. That’s a lot of friction before someone can even hit “buy.” Sage Journals
COD removes that entirely. You order. It arrives. You pay the rider. Done.
You can now buy virtually anything online with cash on delivery, from groceries and fashion to the latest mobile phones and electronics. The selection has caught up. The trust, for most shoppers, hasn’t. MobileKiShop
Who’s actually shopping
Pakistan’s e-commerce market had over 80 million online shoppers in 2026. Most of them are on their phones. MobileKiShop
80% of purchases happen via mobile. A site that loads slowly on a 4G connection loses the sale before the product page even opens. PCMI
COD dominance still stands at nearly 94% of transactions, but digital wallets like Easypaisa and JazzCash are growing, with over 40 million e-banking users in 2024. The shift is happening. Slowly, but it’s real. QW HOSTING
What people are buying
Fashion leads. Electronics follow. Grocery accounts for 8.6% of e-commerce, care products 8.5%, and DIY products around 7.8%. BSSCommerce
Eid season, Black Friday, and wedding season (October through April) push the biggest spikes. E-commerce entrepreneurs see heavy traffic during Eid-ul-Fitr, Eid-ul-Adha, the New Year, and the wedding season. If you’re running a store, your inventory planning lives or dies by those windows. International Trade Administration
Where Mostwelcome.pk fits in
Mostwelcome.pk offers COD across Pakistan. That’s the right call for 2026.
A buyer in Multan or Gujranwala isn’t pulling out a credit card. Probably never will, at least not for smaller purchases. COD is what gets the order placed. Fast mobile loading is what gets them to the product page. And a real returns process is what brings them back.
The era of blind trust is already passed. Shoppers have been burned. Open box delivery, clear return policies, and visible contact information are what separate stores people use once from stores they actually recommend. EComposer
The honest picture
Pakistan’s e-commerce market has exceeded PKR 200 billion in annual sales as of mid-2025, with expectations to cross PKR 300 billion by early 2026. The ceiling keeps rising. Digitalmediatrend
But most of that growth runs on cash. Digital payments will catch up. Raast is pushing it. JazzCash is pushing it. Still, any store that makes COD complicated, adds hidden delivery charges, or takes 10 days to deliver is leaving serious money on the table.
The stores winning in Pakistan right now are the ones that make cash on delivery feel as smooth as tapping a card. That’s the bar. Clear pricing. Fast shipping. A rider who actually shows up.
Mostwelcome.pk is built around exactly that. If you’ve been burned by a sketchy seller before, this is where you try again.
Shop safely at Mostwelcome.pk with cash on delivery across Pakistan.
