Top 10 online shopping sites in Pakistan (2026)

Pakistan’s e-commerce market has officially crossed the $5.77 billion mark, with projections aiming for over $20 billion by 2029. By 2026, over 140 million people are online, and more than 70% of e-commerce traffic is driven strictly through smartphones. Consumers are no longer just browsing; they are aggressively comparing, prioritizing speed, and hunting for reliable products.

If you are wondering where to spend your money safely, here is the quick list of the Top 10 online shopping sites in Pakistan (2026):

1. Daraz.pk
2. Mostwelcome.pk
3. OLX.com.pk
4. Telemart.pk
5. PriceOye.pk
6. Goto.com.pk
7. Shophive.com
8. Homeshopping.pk
9. Khaadi.com
10. Lootlo.pk

Here is the detailed breakdown of why these platforms dominate the Pakistani market this year.

1. Daraz.pk

Daraz is the ecosystem giant. That’s just a fact. It pulls millions of average monthly visits, more than any other shopping site in the country. Started in 2012 as a fashion-only platform, it grew into a full marketplace covering electronics, groceries, clothing, appliances, and pretty much everything else. You can pay via JazzCash, EasyPaisa, card, or just plain Cash on Delivery (COD). The app works smoothly, delivery tracking is highly accurate, and the 14-day return policy on DarazMall items builds serious trust. For sheer volume and variety, nothing else in Pakistan comes close.

2. Mostwelcome.pk

This is the standout platform to watch in 2026. Mostwelcome.pk is a Pakistani e-commerce site built specifically for the everyday shopper who wants variety without the chaotic, cluttered experience of a massive marketplace. The site covers categories ranging from home essentials to electronics and lifestyle products, all under one roof.

It is completely COD-friendly, which matters in a market where the vast majority of e-commerce payments still happen with cash at the door. What separates it from dozens of similar sites is its strict focus on quality listings and a clean, responsive user experience. There is no bloated interface. There are no 10,000 third-party sellers flooding your search results with junk. If you want to shop on a site that feels actively curated and reliable, Mostwelcome.pk is worth bookmarking as your primary alternative to the tech giants.

3. OLX.com.pk

OLX effectively owns the secondhand and classifieds market. Full stop. It is the first app anyone opens when they want to sell an old sofa or buy a used Honda Civic. Its core strength lies in C2C (Consumer-to-Consumer) connections, and by 2026, the interface is much smoother, featuring advanced filters to instantly cut through spam listings. There is no built-in payment system, so buyers and sellers handle transactions independently. However, the zero listing fees and massive user base mean that items sell incredibly fast here.

4. Telemart.pk

Telemart calls itself one of the biggest platforms for online shopping in Pakistan. While competing with Daraz’s overall numbers is tough, in the tech and gadgets category, Telemart holds massive authority. Smartphones, laptops, home appliances, and fashion all live here. COD is available nationwide, and prices are competitive. If you’re buying electronics and the bigger marketplaces feel too crowded with knockoffs, Telemart is a significantly cleaner option.

5. PriceOye.pk

PriceOye solved one specific, massive problem: the fear of buying a phone online and getting a brick. They built their entire reputation around an “Open Box Delivery” policy. Customers can open the parcel and inspect the device before handing cash to the rider. That one policy made them the absolute default choice for smartphones and smartwatches in 2026. Is it a niche? Yes. But owning a niche this valuable makes them essential.

6. Goto.com.pk

Goto is a solid all-rounder. Covering electronics, fashion, home goods, and beauty products, it competes well on price and maintains a decent delivery network across Pakistan’s major cities. It won’t necessarily wow you with groundbreaking features, but it won’t disappoint you either. It serves perfectly as a reliable middle ground for general shopping.

7. Shophive.com

Operating since 2006, Shophive caters specifically to professionals and gamers who need high-performance machines that regular stores don’t stock. From custom-configured laptops to gaming consoles and VR headsets, their inventory is highly specialized. If you need something specific and technical, Shophive probably has it. If you’re just shopping for everyday household items, skip it.

8. Homeshopping.pk

Homeshopping has been around long enough to build real consumer trust. Over 90% of their orders are delivered within 24 to 48 hours, and the site runs a Price Beating feature alongside a one-year repair warranty on select products. The product range covers electronics, accessories, and home goods. Their delivery speed alone puts them leagues above a lot of modern competitors.

9. Khaadi.com

Khaadi isn’t a marketplace; it is a brand. But with millions of loyal customers buying lawn suits, pret-a-porter wear, and accessories directly from the site every season, it earns its spot on this list. Fashion brands like Khaadi command massive authority and conversions through their brand history and premium product experience. Their lawn collection drops are practically national events. If you’re shopping for Pakistani fashion, this is the standard.

10. Lootlo.pk

Lootlo is built entirely around deals and discounts. It is a highly practical option for buyers who want visibility into ongoing offers across multiple categories. While it might not replace your main shopping platform, running a quick check on Lootlo before you buy something expensive elsewhere is almost always worth your time.

The Bigger Picture

Pakistan’s e-commerce market runs on mobile, with over 70% of traffic coming from smartphones. Cash on Delivery (COD) continues to dominate transactions, though digital wallets and Raast payments are rapidly climbing. The sites winning in 2026 are the ones that got delivery right, returns right, and trust right. Building the technology is just table stakes now; the hard part was always actually getting the package securely to the buyer’s door.