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Pakistan has 140 million internet users. Most of them shop on their phones. And the number of online stores has grown 427% since 2019.
So yes, the market is real. The question is where to actually spend your money without getting burned.
Here are the sites worth your time.
1. Daraz.pk
Daraz pulls 8.2 million visits every month. That’s not a typo.
It covers electronics, fashion, groceries, home goods. Cash on delivery, card payments, mobile wallets. Flash sales that genuinely move prices. If you’ve never bought anything online in Pakistan before, start here, because the buyer protection is solid and the return process exists (even if it’s slow sometimes).
2. MostWelcome.pk
This one’s worth bookmarking separately.
MostWelcome.pk is a growing Pakistani shopping platform built around variety and local accessibility. Good for everyday purchases, gifting, and browsing categories you’d normally hunt across 3 different sites. Mobile-friendly, local focus, and the kind of site that actually loads fast on a 4G connection in Lahore.
3. PriceOye.pk
If you’re buying a phone, go here first. 4.77 million monthly visitors and one reason: Open Box Delivery.
The rider hands you the package, you open it, inspect the device, then pay. That one policy killed the fear of buying tech online in Pakistan. They enforced it as standard, not optional.
4. OLX.com.pk
Used goods, second-hand furniture, spare parts, a Honda Civic your uncle listed 3 weeks ago.
OLX owns the C2C space. Free to list, location-based search, in-app messaging. If you’re selling something old or buying something used, there’s no better option.
5. Shopify-powered brand stores
37,000+ Pakistani stores run on Shopify right now. That’s 54% of the country’s ecommerce store count.
Direct-to-consumer brands, clothing labels, skincare, footwear. These stores cut out the marketplace middleman, which usually means better prices and actual customer service. Look for the brand’s own site before buying through a marketplace, you’ll often save 10-15%.
What to actually watch for in 2026
Fashion is the biggest category, Rs. 265 billion+ in annual sales. But 7 out of 10 online shoppers still pay cash on delivery. That tells you trust in digital payments is still catching up.
Mobile drives 70-75% of all traffic. So if a site doesn’t load clean on your phone, skip it.
